Dive into my case studies to discover how I’ve revolutionized the social media presence for a diverse range of clients, leveraging creativity, strategic insights, and a deep understanding of digital marketing.

As a seasoned social media strategist, I bring a unique blend of creativity, analytics, and strategic thinking to the digital marketing table. My mission is to empower brands by enhancing their online presence and connecting them with their target audiences more effectively.

KINDRED BRAVELY

During my tenure with Kindred Bravely, a maternity and nursing brand with over 178k followers, I played a pivotal role in expanding and refining their social media footprint. My primary focus was on enhancing their Pinterest presence, which I successfully grew by 20% between Q2 and Q4 through strategic repinning of product content initially shared on Instagram and Facebook. Additionally, I spearheaded the initiation of YouTube shorts, contributing to a steady growth of 10% from Q3 to Q4. As the moderator for the Kindred Mamas Facebook Group, I actively engaged the community with exclusive deals, pre-sales, market research, and more, fostering a vibrant and interactive online space.

SENSIBLE

For Sensible, Kindred Bravely’s supplement line, I was the driving force behind its social media launch and ongoing management. I took charge of creating all the content, including graphics, copy, and hashtag research. My comprehensive approach encompassed analytics and scheduling across multiple platforms like Facebook, Instagram, and Pinterest. My efforts saw a consistent quarterly growth of 10%, demonstrating the effectiveness of a well-rounded and diligently executed social media strategy. This experience with Kindred Bravely and Sensible not only enhanced their digital presence but also enriched my skills in managing diverse aspects of social media marketing for parent and daughter brands.

CLIENT PROFILE

A new supplement line needing a comprehensive social media launch.

CHALLENGES

Launching a new product with no existing media presence.

MY STRATEGY

Managed all aspects of social media including content creation, hashtag research, and scheduling.

RESULTS

Steady growth of 10% per quarter across multiple platforms,

THYROID PHARMACIST

At Thyroid Pharmacist, an influential brand with over 160+ followers, I had the enriching opportunity to overhaul and amplify their social media strategy. My role involved comprehensive research and the implementation of updated marketing strategies across key platforms such as Facebook, Instagram, TikTok, and YouTube. I focused on creating content that resonated with their large follower base, integrating Instastories and reels as pivotal elements of the brand’s online narrative. My strategic content curation and creation played a crucial role in circumventing shadowbans on TikTok, ensuring uninterrupted audience engagement. These efforts led to persistent growth between 20% and 25% per quarter, marking a significant uplift in the brand’s online influence and engagement. This experience with Thyroid Pharmacist not only underscored my capability to manage and grow the social media presence of high-profile influencers but also deepened my understanding of tailored content strategy for niche audiences.

CLIENT PROFILE

Public figure launching a book titled, “The Resilience Factor.”

CHALLENGES

Needed a comprehensive strategy for the book launch.

MY STRATEGY

Developed a detailed social media strategy report, including ad spend breakdown and competitor analysis.

RESULTS

Successfully aided in content creation and strategy implementation,

RENOVATION CHURCH

Working with Renovation Church presented an enriching opportunity to enhance their online brand presence and community engagement. My role involved conducting an in-depth competitor analysis, followed by the development of a comprehensive strategy for brand awareness and growth. This tailored approach focused on amplifying the church’s mission and values through various social media platforms, resulting in a consistent 10% increase in engagement across all quarters. This project with Renovation Church not only showcased my ability to elevate the online presence of faith-based organizations but also demonstrated the effectiveness of custom-tailored social media strategies in fostering community and connection.

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